“The significant premium reflects the investors’ strong conviction in the combined entity’s solid fundamentals, proprietary technology, unique regulatory licenses, and its clear path to scaling its profitable credit card lending operations across Latin America and Canada – positioning us to deliver long-term value for our shareholders,” declared Roberto Marchiori, CEO of MAHA Capital. This bold statement underscores the strategic intent behind the recent binding agreement between KEO World Inc. and MAHA Capital AB, set to reshape the B2B fintech sector.
This pivotal business combination, effective August 28, 2025, sees Miami-based KEO World Inc. merge its Global Trade Card (GTC) program with MAHA Capital AB, a publicly listed investment company on Nasdaq Stockholm. KEO, founded in 2020 by CEO Paolo Fidanza (proposed Chairman of the combined entity), is a fintech innovator specializing in embedded credit B2B payments across the Americas. This alliance is designed to fortify KEO’s financial architecture and accelerate its global expansion, positioning the resultant entity as a formidable player in embedded finance and B2B payments. [Infographic: KEO World + MAHA Capital – Key Synergies]
The combination arrives as digital transformation sweeps through B2B payments, with an escalating demand for embedded finance solutions. It’s a direct response to systemic inefficiencies in cross-border trade, such as currency delays and prohibitive transaction costs, which frequently impede small and medium-sized enterprises (SMEs) from engaging in international markets. For MAHA Capital, this move marks a strategic pivot from a debt-focused investment structure to an equity-driven capital platform, aiming for a more flexible, liquid, and scalable foundation to support aggressive growth.
At the core of this strategic maneuver is a substantial capital infusion. MAHA Capital contributes over USD 120 million in cash and liquid assets, supplemented by an additional USD 35 million from KEO investors. This aggregate of approximately USD 155 million in deployable equity is earmarked for the GTC program, which, since its launch in 2022, is engineered to support over USD 6 billion in annual transaction volumes.
A critical strategic asset KEO brings is its American Express issuing license, making it the first non-bank financial institution to secure such a coveted regulatory advantage. This proprietary license enables seamless card issuance and credit underwriting—functions indispensable for international merchants and buyers. The transfer of KEO’s GTC operations, including its Special Purpose Vehicle (SPV) and Keo Puerto Rico LLC (which holds the American Express issuing license), to MAHA highlights the latter’s strategic transition. The confluence of KEO’s proven fintech platform and this invaluable Amex license with MAHA’s robust capital base is poised to unlock extraordinary growth potential across Latin America and Canada. [Map: KEO’s Global Trade Card Program Coverage (LatAm & Canada)]
From an investor’s perspective, the terms of this combination offer compelling insights into market confidence. The equity raise of USD 35 million from strategic institutional investors at SEK 16 per share represents a substantial premium of approximately 300% to MAHA’s prevailing share price of SEK 4.06. This unequivocally underscores strong investor belief in the combined entity’s solid fundamentals, proprietary technology, and clear path to scaling profitable credit card lending operations. [Graph: MAHA Share Price vs. Premium Offer]
The structural mechanics of the transaction involve MAHA acquiring KEO’s GTC program entities by issuing up to 117,406,853 shares to KEO Parent, contingent on operational milestones. Additional issuances of up to 43,701,440 shares may be required for other investors from a previous SPV loan facility and call option agreement, as well as KEO GTC’s warrant holders. Investors will naturally be keenly observing the successful integration of the GTC program and the achievement of these milestones as key performance indicators in the short term.
Investor Pulse
- Market Sentiment: Bullish, underscored by a 300% premium on recent equity raise.
- Key Catalyst: Synergistic capital infusion paired with KEO’s unique American Express issuing license, driving B2B embedded finance expansion.
- Time Horizon: Short-term integration (6-12 months) leading to long-term market dominance (2-3 years) with planned Nasdaq dual listing.
Looking beyond immediate integration, the combined entity’s long-term strategy includes the ambitious pursuit of up to USD 400 million of low-cost leverage. This capital is intended to support multi-billion-dollar annual transaction volumes in credit card lending, further solidifying its market position. Furthermore, the strategic intent to pursue a dual listing on Nasdaq in the United States is a clear signal of global ambition. This move aims to broaden investor access, enhance liquidity, and elevate the company’s profile on the international stage, particularly by attracting institutional investors accustomed to high-growth fintech models. Compliance with U.S. financial standards through a dual listing is also expected to bolster credibility and foster trust in regions like Latin America, thereby fueling further expansion. The strategic focus on reinvesting profits into research and development, particularly in AI-driven tools, and market penetration, suggests a well-articulated plan for sustainable long-term growth and potential for data monetization in the sector.
For those considering broader impact, the stated vision to dedicate part of the profits to altruistic initiatives adds another layer of appeal, potentially attracting socially conscious capital. This combination is not merely a merger of assets but a strategic blueprint for unlocking scalable value through ecosystem integration, poised to redefine the infrastructure of cross-border trade.
What to watch next:
* Operational Milestones: Monitor the achievement of key performance indicators related to the GTC program’s integration and transaction volume growth.
* Leverage Pursuit: Observe progress on securing the targeted USD 400 million in low-cost leverage.
* Nasdaq Dual Listing: Keep an eye on the timeline and specifics of the planned U.S. market debut, which could significantly impact valuation and investor base.
* R&D Innovation: Track the development and deployment of new AI-driven tools and their impact on efficiency and data monetization.
For more information, visit KEO World’s official website: www.KEOWorld.com.
