What if an e-commerce giant could not only sell you goods but also directly finance every purchase, from a new smartphone to a small business loan? This is the strategic play Amazon is executing in India with its recent, long-anticipated acquisition of Axio, formerly Capital Float. Valued at an estimated $200 million (INR 1,762 crore)…
Imagine a future where the act of purchasing a product seamlessly integrates with your financial reality, where credit isn’t a separate application but an invisible layer empowering every transaction. This isn’t a distant fantasy; it’s the trajectory Amazon has set for India’s digital economy. The recent finalization of its acquisition of Axio, a Bengaluru-based fintech…
Only one in six Indian customers currently has access to checkout financing, a stark statistic that underscores the immense, untapped potential of India’s digital lending market. This staggering opportunity has just been firmly seized by a global titan: Amazon. Following regulatory approval from the Reserve Bank of India (RBI) in June 2025, Amazon has officially…
Just days after the official announcement around September 4-5, 2025, confirmed regulatory approval, Amazon’s acquisition of Axio (formerly Capital Float) in India has sent ripples across the nation’s burgeoning digital lending sector. This isn’t merely a corporate transaction; it’s a strategic maneuver that positions Amazon directly within India’s highly regulated financial ecosystem, raising critical questions…
