Conceptual image of a futuristic, sleek AI-powered consumer device with OpenAI's logo, against a backdrop of microchips and a subtle Apple-esque design aesthetic.

    OpenAI’s Bold Hardware Play: Tapping Apple’s Supply Chain for AI-Native Devices

    OpenAI’s reported deal with Luxshare Precision, a primary assembler for Apple, to produce its inaugural AI-powered consumer device signals a profound strategic shift. This move, further solidified by engaging Goertek for component supply, positions OpenAI directly in the “AI-native” hardware market, aiming to challenge the entrenched dominance of traditional consumer electronics. The ambition extends beyond…

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