Google Cloud’s recent unveiling of Gemini Enterprise on October 9, 2025, signals more than just a product launch; it heralds a decisive escalation in the “agentic AI platform war” currently gripping the enterprise sector. Positioned as the “new front door for AI in the workplace,” this evolution of the former Agentspace offering aims to centralize and automate complex business workflows. Yet, beneath the veneer of promised productivity gains, a close examination reveals a landscape fraught with intricate policy, security, and integration challenges that demand immediate scrutiny.
While Google had previously integrated AI into its Workspace Business and Enterprise plans earlier in 2025, Gemini Enterprise represents a deeper, more ambitious foray. This platform, leveraging advanced Gemini models like Gemini 2.5 Pro and Google DeepMind research, directly challenges established and emerging rivals, including Microsoft Copilot and OpenAI’s ChatGPT Enterprise. The sheer ambition, as detailed in Google Cloud’s official announcement, suggests a race to dominate the “enterprise AI layer,” the foundational system for intelligent workflows. Placeholder for internal link on AI market competition
The Security Blindspot in Broad Integration
Gemini Enterprise’s core appeal lies in its
